The new logo features a rounded san serif typeface that boasts a wide offer of variations. Conceptually, family is literally the center and the stars of the logo represent the community, coming into the circle to find the services and support they might need. Visits to local centers and viewing artwork by kids on the walls and chalk boards served as inspiration for the color palette and the visual design as a whole. The goal was a warm, playful and welcoming visual language. It’s represented throughout the brand, including the responsive website which includes access to resources, classes & events and an opportunity to connect to other local parents.