The number of accidental child fatalities from guns continues to rise. As part of a local effort to educate the community about gun risks and kids and where to find useful resources, print collateral for distribution at multiple community locations was created along with a social media campaign to help prevent more accidental deaths. The visual design strategy was to avoid being scary or intimidating. Bright colors in different variations were used as well as a friendly, relatable typeface. Photography was used lightly to create a sense of empathy and emotion.